Tracey

Tracey offers a shipping intelligence platform designed to provide data-driven insights for the e-commerce, third-party logistics (3PL), and retail sectors. The company was founded in 2019 by Huib Adriaans, Bart Michiels, and Sander Hak in Eindhoven, Netherlands. On July 6, 2023, the company was acquired by Sendcloud to enhance its parcel monitoring and benchmarking solutions.

The core of Tracey's business is to address the challenge of unreliable shipping data that can lead to increased customer service inquiries and negative customer experiences. The platform provides clients, which include online stores and 3PL providers, with tools to optimize their logistics. By leveraging data from over 60 international carriers, Tracey enables users to benchmark carrier performance, predict delivery delays with up to 91% accuracy, and proactively communicate with their customers about shipping issues. The system integrates with existing shipping and customer service software to unify multi-carrier data.

The business model is centered on providing software that helps companies reduce shipping costs and improve customer satisfaction. It tackles operational inefficiencies by allowing businesses to select the best carriers based on performance data rather than intuition, thereby lowering expenses related to setup, carrier switching, and customer service. The platform's features include near real-time parcel monitoring, AI-driven delivery predictions, and automated customer updates, which have been shown to decrease "Where is my order?" inquiries by as much as 35%.

Keywords: shipping intelligence, logistics data, e-commerce shipping, carrier performance, parcel tracking, delivery experience, 3PL optimization, supply chain analytics, shipping software, delivery management, last-mile delivery, carrier benchmarking, retail logistics, shipping cost reduction, proactive customer communication, WISMO, delivery delay prediction, multi-carrier shipping software, logistics technology, freight analytics