The Rounds is a startup that focuses on delivering and refilling sustainable household essentials. The company operates in the eco-friendly consumer goods market, targeting environmentally conscious individuals and families who want to reduce their waste footprint. The Rounds offers a subscription-based service where members pay $10 per month to receive a selection of 120 premium, sustainable products, including household, pantry, and personal care items.

The business model is built around a zero-waste, closed-loop system. This means that products are delivered in refillable packaging, and empty containers are picked up, cleaned, and reused. This approach not only minimizes waste but also eliminates the need for single-use plastics and cardboard, reducing environmental impact. The Rounds partners with local businesses to source products, ensuring that items like fresh baked bread, coffee, and honey are locally sourced and delivered to customers' doors.

Revenue is generated through monthly membership fees, which provide customers with access to the product selection and weekly delivery services. By focusing on convenience and sustainability, The Rounds aims to attract and retain customers who value both time savings and environmental responsibility.

In summary, The Rounds is a subscription-based service delivering sustainable household essentials in refillable packaging, targeting eco-conscious consumers and partnering with local businesses to minimize waste and support the community.

Keywords: sustainable, subscription, zero-waste, refillable, eco-friendly, household essentials, local sourcing, closed-loop, delivery service, environmental impact.