The Predictive Index (PI) is a company that specializes in talent optimization, which means helping businesses align their people strategy with their business strategy to achieve better results. They offer a range of services, including software, workshops, and expert consulting, to help organizations build high-performing teams and improve their hiring processes.

PI serves a diverse range of clients, from small businesses to large enterprises, across various industries. Their market is primarily focused on companies that want to improve their team dynamics, enhance employee performance, and reduce turnover. The company operates in the talent optimization market, which is a niche within the broader human resources and management consulting sectors.

The business model of The Predictive Index is based on a combination of software-as-a-service (SaaS) and professional services. They make money by selling subscriptions to their talent optimization platform, which companies use to assess and manage their employees. Additionally, they generate revenue through workshops and consulting services provided by their certified partners and in-house experts.

PI's software helps companies understand the behavioral drives and cognitive abilities of their employees, which in turn helps them make better hiring decisions, build more effective teams, and improve overall organizational performance. Their workshops and consulting services provide hands-on guidance and support to ensure that companies can effectively implement and benefit from their talent optimization strategies.

In summary, The Predictive Index helps businesses optimize their talent by providing tools and expertise to align their people strategy with their business goals. They serve a wide range of clients across various industries and generate revenue through a combination of software subscriptions and professional services.

Keywords: talent optimization, software, workshops, consulting, team building, hiring, employee performance, SaaS, human resources, management consulting.