TagZ Foods

TagZ Foods, operating under the website tagzfoods.com, is a dynamic startup that specializes in creating innovative and healthier snack options. Founded in June 2019 in Bangalore, the company targets the Gen Z demographic, a generation known for its health-conscious and adventurous lifestyle. TagZ Foods differentiates itself by offering the first popped potato chips in India, which contain 50% less fat compared to traditional fried snacks. These chips are neither fried, baked, roasted, air-fried, nor vacuum-fried, making them a unique offering in the snack market.

The company primarily serves health-conscious consumers who are keen on understanding the nutritional content of their snacks. These are individuals who prefer snacks that are not only tasty but also align with their fitness goals. TagZ Foods operates in the fast-moving consumer goods (FMCG) sector, specifically within the niche of healthy snacks.

TagZ Foods employs a direct-to-consumer (D2C) business model, selling its products primarily through its website and various e-commerce platforms. This model allows the company to maintain a closer relationship with its customers and gather direct feedback to continually improve its offerings. Additionally, the company engages in promotional activities such as offering exclusive hampers and running contests to win signed jerseys, which helps in building brand loyalty and increasing customer engagement.

Revenue is generated through the sale of its snack products, which are priced competitively to attract the target demographic. The company also runs periodic sales and offers discounts to boost sales volume. By focusing on a unique product offering and leveraging the growing trend of health-conscious eating, TagZ Foods aims to carve out a significant share in the Indian snack market.

Keywords: Gen Z, healthy snacks, popped potato chips, low-fat, direct-to-consumer, innovative, Bangalore, fitness, e-commerce, FMCG.