SYRINX

SYRINX operates as a design-centric enterprise, initially conceptualized by architect Hironao Sato. The venture began in 2016 when Sato, a first-class registered architect with a Master's degree from the University of Tokyo, created a speaker for a space he had designed. The positive reception to the speaker's clear sound and its distinctive soft, heavy leather body led to a patent and the formal establishment of the SYRINX audio brand. The company's product line originated with audio equipment and has since expanded into a collection of minimalist leather goods.

The business functions primarily on a direct-to-consumer (D2C) model, leveraging crowdfunding platforms to launch new products and gauge market interest directly from designers to consumers. This approach allows for user feedback to be incorporated into the evolution of product designs. The product portfolio includes speakers like the "ROLL" and "LOG" models, and a significant range of leather items such as the "Tsutsumu®" card case and the "Hitoe®" series of thin wallets, iPhone cases, and document cases. A key material is Italian vacchetta leather, chosen for its acoustic properties and aging quality. The development of leather goods was partly driven by a desire to utilize scrap materials from speaker production, reflecting a commitment to sustainability.

SYRINX's market position is reinforced by numerous international design accolades, including the iF Design Award, IDEA, and A' Design Award. The company's crowdfunding campaigns have frequently broken domestic records in Japan, particularly for the Hitoe® wallet series, which at one point had a waiting list of up to a year and a half. To enhance customer experience, SYRINX introduced the "Anywhere Showroom" program, allowing potential buyers to test sample products, which are often repurposed B-stock or used items, from anywhere in Japan. This service, which requires customers to cover shipping costs, allows for a thorough trial of the products' functionality and feel.

Keywords: Hironao Sato, minimalist design, leather goods, audio equipment, D2C, crowdfunding, Japanese design, vacchetta leather, thin wallet, sustainable design, architectural design, Hitoe wallet, Tsutsumu card case, iF Design Award, direct to consumer, product design, premium leather accessories, high-fidelity speakers, minimalist lifestyle, Japanese craftsmanship, sustainable manufacturing, innovative product development.