SYNTETIKA

Syntetika is an Italian company specializing in the generation of synthetic data, focusing on privacy-enhancing technologies. The company was founded by Andrea Migliorisi. Before founding Syntetika, Migliorisi worked for over a decade in various roles within the banking and insurance sectors, including positions at AmTrust Financial Services and the Lloyds Banking Group. This experience in highly regulated industries, which handle vast amounts of sensitive customer data, directly informed the creation of Syntetika. The company addresses the critical need for data that can be used for analysis, testing, and machine learning without compromising individual privacy.

The core offering is a platform that uses advanced generative AI models to create synthetic tabular data. This synthetic data mimics the statistical properties and patterns of the original real data but does not contain any actual personal information, thus ensuring compliance with privacy regulations like GDPR. Clients, primarily in sectors such as banking, insurance, healthcare, and public administration, can use this anonymized data for a variety of purposes. These include software testing, developing and training machine learning models, and conducting data analysis without the risk of exposing sensitive information. The business model is likely based on providing this technology as a service (SaaS) or through licensing agreements.

Keywords: synthetic data, generative AI, data anonymization, privacy enhancing technologies, GDPR compliance, tabular data, data privacy, machine learning data, software testing, data synthesis