Supership

Supership Inc. operates as a data technology company and a key subsidiary of KDDI, one of Japan's largest telecommunications carriers. The company was formed in November 2015 through the merger of three startups: ScaleOut Inc., Bitcellar Inc., and nanapi Inc. This was followed by further consolidation, including the merger with AppVader Inc. and Socket Inc. in 2017. This series of mergers and acquisitions is central to its identity as a "hybrid startup," combining the agility and technical expertise of startups with the substantial resources and client base of its corporate parent, KDDI. In April 2024, Supership Holdings merged with its operating company Supership Inc. to streamline management, unify resources, and accelerate decision-making.

The company's business is structured around two primary pillars: a Marketing Solution Business and a Data Solution Business. In the marketing segment, Supership leverages KDDI's extensive carrier data and advanced advertising technology to provide comprehensive digital marketing support. This includes a full ad-tech stack with a Demand-Side Platform (DSP), Supply-Side Platform (SSP), and Data Management Platform (DMP), enabling advertisers to optimize campaigns and publishers to maximize ad revenue. The Data Solution Business focuses on digital transformation (DX) for its clients, helping them enhance customer experiences and create new monetization opportunities by utilizing their data assets. This involves integrating online and offline data to provide a unified view of the customer journey. Supership serves a diverse client base, from advertisers and publishers to retail companies seeking to build out their digital and physical media strategies.

Revenue is generated through its various platforms and services. For advertisers, this includes fees for ad delivery and data utilization for targeted marketing campaigns. For publishers and media owners, it involves revenue sharing from the optimization of their ad inventory. The company also develops and provides specific solutions, such as its patented "Touch Gift" service and the "S4" site search solution, which now incorporates generative AI to improve user experience and boost client advertising sales. A significant strategic partnership with Novatiq, a UK-based tech firm, allows Supership to offer a privacy-first identity solution, the Hyper ID, for ad verification without relying on third-party cookies, positioning it for the evolving privacy landscape in digital advertising.

Keywords: data technology, digital marketing, ad-tech, data management platform, demand-side platform, supply-side platform, KDDI subsidiary, digital transformation, customer experience, data solutions, mobile advertising, programmatic advertising, data monetization, retail media, marketing analytics, privacy-first advertising, identity solution, Japanese tech company, ad verification, data consulting