Socket

Socket Co., Ltd. is a Japanese company specializing in media content production and marketing. Founded on July 7, 2004, by Yuichi Sakurai, the company leverages its expertise in television program production to offer a range of services. These services include the planning and creation of TV shows, video content, and advertisements, as well as strategic public relations and casting.

The company's core business involves producing various genres of television content, including dramas, variety shows, and documentaries. It applies the entertainment techniques honed in television production to its marketing services, aiming to solve client challenges through engaging content. Socket also engages in strategic PR, designing and executing promotional campaigns to effectively communicate with target audiences. Notable clients include the Japanese Broadcasting Corporation (NHK), NTT Docomo, Fuji Television, and Rakuten.

Socket collaborates within a group of companies to create synergistic content. This includes working with Pantograph Inc. for web marketing and planning, and with a CG and video production group called 1 Inc. The company previously developed Flipdesk, a web-based customer service platform that automatically analyzes visitor behavior to deliver customized coupons, campaigns, and chat support. In 2015, Socket was acquired by KDDI's subsidiary, Syn. Holdings, and later merged with Supership Inc. in 2017.

Keywords: media content production, television program planning, video content creation, advertising production, strategic public relations, marketing solutions, content marketing, casting services, media experience, TV production techniques