StoreMaven

StoreMaven, now operating as mavens° following its acquisition, is a data technology company focused on the mobile publishing sector. Founded in Tel Aviv in 2015 by Gad Maor (CEO), Adam Rakib (President), and Eldad Abel (CPO), the company established itself as a key player in App Store Optimization (ASO). The founders, who previously collaborated on the startup Shaker, bootstrapped StoreMaven, cultivating it into a profitable enterprise before its acquisition. This journey allowed them to build a robust product with significant market fit, attracting major clients like Uber, Facebook, Warner Bros., Google, and Apple.

The company's core business revolves around a sophisticated platform that empowers mobile marketers and developers to optimize their app store presence. It provides tools for A/B testing various app store elements, such as icons, screenshots, and videos, to determine which creatives yield the highest conversion rates. The platform utilizes predictive testing and machine-learning algorithms to offer data-driven insights, helping to increase install conversions and lower the cost per install. Beyond software, StoreMaven offers professional services, including ASO consulting and product page planning, guiding clients toward a sustainable, long-term optimization strategy. Its business model targets small, medium, and large enterprise clients with custom plans.

A significant milestone in the company's history was its acquisition by mobile gaming giant Zynga, a subsidiary of Take-Two Interactive, in September 2022. This strategic move integrated StoreMaven's ASO technologies with Zynga's extensive global portfolio and the Chartboost advertising platform, aiming to create a comprehensive publishing platform. The acquisition also established a significant operational footprint for Zynga in Israel, tapping into the local tech talent pool. Now as mavens°, the team continues its mission to solve complex mobile publishing challenges from its Tel Aviv offices.

Keywords: App Store Optimization, ASO, mobile growth, A/B testing, mobile marketing, conversion rate optimization, app store analytics, Zynga, Take-Two Interactive, Gad Maor, Adam Rakib, Eldad Abel, mobile publishing, user acquisition, creative optimization, marketing asset testing, Google Play optimization, iOS App Store, mobile gaming, data technology, Tel Aviv startup