Starco Brands

Starco Brands (OTCQB: STCB) operates as a consumer packaged goods company, focusing on inventing and acquiring brands with what it terms 'behavior-changing technologies.' The company was founded in 2017 by Ross Sklar, who serves as the Chairman and CEO. Mr. Sklar, a chemical formulator by trade, started his first company in 1997 and has a background in commercializing chemical technologies and executing numerous acquisitions. This experience in formulation and acquisitions forms the strategic foundation of Starco Brands.

The company's business model centers on identifying whitespace opportunities in various consumer product categories and then developing or acquiring brands to fill those gaps. Starco Brands generates revenue through the sale of its products via a multi-channel approach, including brick-and-mortar retail, direct-to-consumer (DTC), and e-commerce. A key operational advantage is its relationship with its manufacturing partner, The Starco Group, which provides extensive R&D and production capabilities across aerosol, liquid, and powder formats. In July 2025, Starco Brands announced a non-binding letter of intent to acquire The Starco Group, a move intended to create a vertically integrated platform, enhance margin efficiencies, and add private label manufacturing as a revenue stream. The transaction is expected to close in the fourth quarter of 2025.

Starco's brand portfolio is diverse, spanning spirits, personal care, food, and fragrances. Notable products include Whipshots, a vodka-infused whipped cream developed in partnership with celebrity Cardi B; Art of Sport, a body care brand co-founded by Kobe Bryant; Soylent, a plant-based complete nutrition brand; Skylar, a line of clean, hypoallergenic fragrances; and Winona Pure, a popcorn seasoning spray. The company's strategy involves leveraging celebrity partnerships and social media marketing to build brand awareness and drive sales. Recent strategic acquisitions have included Art of Sport (September 2022), Skylar (December 2022), and Soylent (February 2023), significantly expanding the company's market reach and product categories.

Keywords: consumer packaged goods, CPG, brand acquisition, product invention, celebrity partnerships, direct-to-consumer, retail brands, food and beverage, personal care products, spirits industry, Whipshots, Soylent, Art of Sport, Skylar Fragrance, Ross Sklar, vertical integration, chemical formulation, aerosol manufacturing, brand marketing, e-commerce strategy