Skylar Body

Skylar Body operates within the clean beauty sector, specializing in hypoallergenic and conscientiously crafted fragrances and body care products. The company was founded in 2017 by Cat Chen, whose personal experience motivated the venture. After discovering her infant daughter had an allergic reaction to her perfume, Chen, then the VP of Operations at The Honest Company, sought to create a fragrance brand that was transparent about its ingredients and free from harmful chemicals. This mission was born from her inability to find existing perfumes that were both sophisticated and safe for sensitive individuals. Chen's background at MIT and her role in launching The Honest Company provided her with a unique perspective on building a mission-driven business from the ground up.

The company's business model is primarily direct-to-consumer, supplemented by a strategic omnichannel distribution approach. Initially bootstrapped by Chen, Skylar gained early traction and secured a retail partnership with Sephora within months of its launch. The brand also established the Scent Club, a monthly subscription program that became the largest clean fragrance subscription service. Revenue is generated through sales on its website, Amazon, and in major retailers like Sephora and Nordstrom. In January 2023, Skylar was acquired by Starco Brands and continues to operate as a separate business unit led by Chen.

Skylar's product line includes eau de parfums, candles, and a body care collection featuring body washes and lotions. A key differentiator is the brand's commitment to ingredient transparency and the exclusion of parabens, phthalates, sulfates, and other potential allergens. The fragrances are formulated to be hypoallergenic, vegan, and cruelty-free, using a combination of safe synthetic and natural ingredients, such as organic sugar cane alcohol. The body care products are enhanced with ingredients like hyaluronic acid, rosehip oil, hemp oil, and coconut oil to provide hydration without greasiness. Products are designed to be layered, allowing customers to create personalized scents. The packaging is also a focus, with items housed in 100% recyclable bottles, caps, and boxes made from sustainably sourced paper.

Keywords: clean fragrance, hypoallergenic perfume, sensitive skin beauty, direct-to-consumer, beauty subscription box, Cat Chen, cruelty-free cosmetics, vegan fragrance, sustainable packaging, ingredient transparency, body care products, omnichannel retail, eau de parfum, scented candles, clean beauty market, non-toxic perfume, online fragrance sales, Sephora brands, Starco Brands, beauty startup