Soothe Healthcare
A consumer goods company engaged in manufacture, marketing and distribution of Personal Hygiene products.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor investor investor investor | €0.0 | round | |
| investor | €0.0 | round | |
* | $14.5m | Late VC | |
| Total Funding | 000k | ||
| USD | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 65 % | 25 % | 14 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates, Company filings or news article
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Soothe Healthcare, established in 2012 by Sahil Dharia, operates within India's personal hygiene sector, focusing on manufacturing and marketing consumer products. Dharia, who serves as CEO, brought over 18 years of global experience from the financial services and FMCG sectors, including roles at UBS Investment Bank and Thomson Reuters, to his entrepreneurial venture. His background in economics and finance shaped his approach to addressing a significant community need: the low adoption of sanitary napkins among women in India and the associated high rate of school dropouts among girls.
The company's business model is centered on an omnichannel approach, combining a direct-to-consumer (D2C) strategy with an extensive offline retail network. Its products are available in over 300,000 general trade stores, supermarkets, and major e-commerce platforms across India. This distribution strategy has been a key component of its growth, generating revenue primarily through the sale of its hygiene products. For the fiscal year ending in March 2023, the company reported revenue from operations of ₹172 crore, an increase from ₹139 crore in the previous year. To support its operations, Soothe Healthcare operates two U.S. FDA-registered manufacturing facilities in Noida, which have a combined production capacity of one billion units annually.
Soothe Healthcare's portfolio includes several brands, with Paree™ Sanitary Pads as its flagship. The Paree brand is marketed as a 'Heavy Flow Champion,' featuring quick-absorption technology designed to lock in wetness in three seconds, providing enhanced comfort and leakage protection. The product line is noted for using soft, skin-friendly materials to reduce rashes and irritation. Beyond feminine hygiene, the company has diversified its offerings. It launched the 'Super Cute's' brand for baby diapers and 'Super Liife' for adult care, aiming to capture a broader segment of the absorbent products market. These products are developed in-house at the company's manufacturing plants, which also include R&D labs for continuous product development.
Keywords: Soothe Healthcare, Sahil Dharia, Paree Sanitary Pads, personal hygiene India, feminine care, baby diapers, adult diapers, omnichannel retail, consumer hygiene products, D2C hygiene brand, Heavy Flow Champion, Super Cute's diapers, Super Liife, menstrual hygiene, absorbent products, Indian FMCG