SO’USE

SO'USE, operating under the legal entity Horeca Digital System GmbH, is a Leipzig-based technology firm focused on the gastronomy sector. Founded in 2018 by Ben Kamran Wollscheid, Thomas Niermann, Joachim Müller, and Benedikt Pilz, the company has established itself by digitizing ordering and payment processes for restaurants, bars, and cafes. Wollscheid, who serves as CEO, has guided the company through significant growth, including strategic acquisitions to solidify its market position.

The company's core offering is a software-as-a-service (SaaS) platform that allows hospitality guests to order and pay using their smartphones via a QR code, without needing to download an application. This system integrates directly with existing point-of-sale (POS) systems, streamlining operations for the venue. The platform is designed to reduce staff workload and increase table turnover and overall sales. Beyond the operational benefits for restaurateurs, SO'USE has developed a B2B2C model that creates a unique advertising channel. The digital menu serves as a platform where food and beverage brands can place targeted, measurable advertisements directly at the point of sale.

SO'USE generates revenue through a subscription-based model for its modules, which include self-ordering and webshop functionalities for pickup and delivery. It also charges a small transaction fee for online payments processed through the system. The company has pursued an aggressive growth strategy, marked by the acquisition of self-ordering peer igetnow in 2022 and self-checkout provider Dango in 2023. These acquisitions have expanded its customer base and product capabilities, aiming to create a comprehensive self-service solution for the dine-in segment in the DACH region. As of early 2022, the company reported having 500 customers, and by late 2023, it cited a base of over 1,200 clients, including major chains like HANS IM GLÜCK.

Keywords: digital ordering, restaurant technology, QR code ordering, mobile payment, point of sale advertising, SaaS, food and beverage tech, gastronomy solutions, contactless payment, self-ordering system, menu digitization, hospitality tech, POS integration, AdTech, FoodTech, Horeca Digital System, Ben Kamran Wollscheid, restaurant automation, dine-in technology, DACH market