Igetnow

Based in Kiel, Germany, igetnow provides digital ordering software for the hospitality sector, specifically targeting restaurants, bars, and hotels. The company was founded in 2015 by a team of serial entrepreneurs including Michael Jöhnke, Timur Ercan, Torben Jensen, and Gunnar Quedens, who collectively brought extensive startup experience to the venture. The founding team was structured with a strong sales focus from two founders complemented by a third founder's technical product oversight.

igetnow operates on a subscription-based model, offering clients a digital menu and ordering system that integrates with existing point-of-sale systems. The service is designed as a web application, eliminating the need for customers to download a dedicated app. Patrons can access the menu and place orders directly from their smartphone by entering a unique code assigned to their table or room. This system aims to streamline operations for establishments, reduce staff workload, and capture previously missed sales opportunities, thereby increasing turnover. The platform also allows for daily menu adjustments and offers features to prevent fraudulent orders, such as requiring verification through a social media login.

The company's journey began with private funding and a successful pilot in a single location, which validated the concept and demonstrated a tangible increase in revenue and improved customer ratings for the client. This early success led to the formation of a GmbH (a German limited liability company) and an initial investment in mid-2018. Over the years, igetnow secured further venture capital from investors including Capacura, MBG Schleswig-Holstein, and Seed and Startup Fund II Schleswig-Holstein. In April 2022, the company received a high six-figure investment from So'use, another self-ordering solutions provider, as part of a strategic acquisition. Following this, in May 2024, igetnow was fully acquired by So'use, with both entities now operating under the So'use brand to consolidate their market position in Germany, Austria, and Switzerland.

Keywords: digital ordering, restaurant technology, hotel room service, web application, QR code ordering, hospitality software, FoodTech, contactless ordering, menu management, point-of-sale integration, self-ordering system, in-seat ordering, mobile ordering, hospitality automation, guest experience platform, table ordering, subscription model, Gastronomie, Bestellsystem, So'use