Junction

Junction, formerly known as Snowfall Limited, operates a technology platform for the travel industry, connecting suppliers, resellers, and partners. The company was founded in Sweden in 2003 by Stefan Cars and later relocated to the United Kingdom. In February 2025, the company rebranded from Snowfall to Junction, a name previously used for its content distribution marketplace, to reflect a new focus on enabling multimodal travel through a single platform. This rebranding followed a period of financial difficulties, including a corporate reconstruction in late 2019 and the liquidation of some operations.

Junction provides a B2B platform that unifies travel content, booking, management, and payments. Its core offering is an API that connects disparate travel systems, allowing clients like travel management companies (TMCs), resellers, and corporate travel teams to access and book various modes of transport—such as air, rail, hotel, and ride-hailing—in a single transaction. The platform aims to modernize outdated and fragmented technologies in the travel sector. Key features include a booking tool for TMCs, AI-driven automated traveler assistance, and integrated payment and foreign exchange solutions. The business model is primarily subscription-based, with a transactional cost-per-transaction model also mentioned.

The company's history includes periods of rapid growth, being named one of Sweden's fastest-growing companies in 2014, as well as significant challenges. It has faced public criticism and financial turmoil, leading to a "full reset" of the business in 2025, backed by investors like Korelya Capital. The relaunch included appointing a new chairman and deputy CEO to support the existing CEO, Stefan Cars.

Keywords: multimodal travel, travel technology, B2B travel platform, travel API, booking and distribution, travel management, corporate travel, travel content aggregation, travel payments, travel industry technology, transport-tech, single booking API, travel reseller tools, automated travel assistance