Snipp Interactive

Snipp Interactive Inc. is a publicly-traded marketing technology company that provides a suite of loyalty and promotion solutions for brands and enterprises. Founded in 2010 by Atul Sabharwal, the firm operates on a Platform-as-a-Service (PaaS) model, enabling clients to execute customer engagement strategies across multiple channels. Sabharwal, with a background that includes roles at AOL, IBM, and The Boston Consulting Group, leveraged his extensive experience in digital media to establish Snipp. The company is headquartered in Vancouver, Canada, with a global presence across the United States, Ireland, Europe, and India.

The core of the business is the SnippCARE (Customer Acquisition, Retention & Engagement) platform. This modular system allows clients, which include Fortune 500 companies in sectors like CPG, retail, and pharma, to design and manage everything from short-term promotions to comprehensive loyalty programs. A key component is SnippCHECK, its receipt processing module, which captures zero-party data by allowing consumers to submit purchase receipts for validation in promotions. Other modules include SnippLOYALTY for building loyalty engines, SnippREWARDS for managing a global catalog of prizes, and SnippWIN for legally compliant gaming promotions.

Snipp generates revenue through a mix of licensing fees, service charges for campaign management, and platform customizations. The business model supports recurring revenue streams, with about half of its income structured as such, complemented by repeated business from ongoing campaigns. The company has pursued growth through strategic acquisitions, including Hip Digital Media in 2015 and Gambit Rewards in 2022, to enhance its rewards and loyalty gaming capabilities. In 2022, Snipp also secured a significant investment from Bally's Corporation, which acquired a minority stake and entered into commercial agreements to leverage Snipp's platform. For the fiscal year 2024, Snipp reported revenues of $22.73 million and a bookings backlog of $17.7 million.

Keywords: customer engagement platform, loyalty programs, promotions technology, receipt processing, zero-party data, customer acquisition, customer retention, digital rebates, sweepstakes administration, CPG marketing, retail loyalty, pharma promotions, PaaS, marketing analytics, consumer intelligence, mobile marketing solutions, digital offers, customer rewards, channel loyalty, Atul Sabharwal, SnippCARE