smartpatient gmbh
Using the world's fastest-growing med mgmt app for highly effective patient support, activation and real-world insight.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
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Smartpatient GmbH, a Munich-based digital health firm founded in 2012, operates as a key player in the medication management and patient support sector. The company was established by Sebastian Gaede, Philipp Legge, and Julian Weddige with a mission to improve health outcomes by addressing the widespread issue of medication non-adherence. Their core focus was to create a digital tool that helps patients, particularly those with chronic conditions, manage their treatments effectively.
The company's flagship product is the MyTherapy app, a comprehensive health management platform. This free-to-use application serves as a medication reminder, a tracker for health metrics like blood pressure and weight, and a health journal for symptoms and activities. Key features include flexible scheduling for medication reminders, alerts for refilling prescriptions, the ability to generate printable health reports for doctor visits, and an option to involve family members for support. The platform is designed to support a wide range of conditions, from diabetes and hypertension to more complex diseases. Independent studies, including research at Charité Berlin, have shown that using MyTherapy can lead to better medication adherence.
Smartpatient's business model is centered on partnerships with pharmaceutical companies, MedTech firms, and healthcare organizations. Instead of charging users or displaying ads, the company provides its platform as an operating system for digital patient solutions. Partners can use MyTherapy to offer tailored support programs for specific diseases or medications, gaining valuable, aggregated real-world data on medication adherence patterns to inform their strategies. This B2B approach allows the app to remain free for patients while generating revenue through providing these specialized services to the life science industry.
A significant milestone in the company's history occurred in January 2021, when it was acquired by Redcare Pharmacy (formerly Shop Apotheke Europe), one of Europe's leading online pharmacies. The acquisition, valued in the upper double-digit million-euro range, was a strategic move for Redcare to expand its digital health capabilities, especially in anticipation of the introduction of electronic prescriptions in Germany. Following the acquisition, Smartpatient's founders and management team continued to lead the company's operations, integrating their digital therapy support with Redcare's e-prescription and medication fulfillment services to create a more seamless patient ecosystem.
Keywords: medication adherence, patient support programs, digital health platform, MyTherapy app, chronic disease management, medication reminders, health journal, Redcare Pharmacy, Shop Apotheke Europe, Sebastian Gaede, patient engagement, digital therapeutics, pharmaceutical partnerships, treatment compliance, health metrics tracking, e-pharmacy integration, real-world data, MedTech solutions, patient-centric ecosystem, therapy support