Redcare Pharmacy

Redcare Pharmacy N.V., formerly known as Shop Apotheke Europe, operates as a prominent online pharmacy with its headquarters in Sevenum, the Netherlands. The company's genesis traces back to 2001, when it started as the online extension of a traditional brick-and-mortar pharmacy in Cologne, Germany. Co-founders include Stephan Weber and Marc Fischer. A significant pivot occurred in 2004 when Germany legalized the mail-order sale of over-the-counter (OTC) medicines, a market which shop-apotheke.com was among the first to enter.

The company's business model is centered on direct-to-consumer e-commerce, bypassing the overhead costs of physical pharmacies to offer competitive pricing. Its revenue is primarily generated from the sale of prescription and non-prescription medications, beauty and personal care items, and health or dietary supplements. The customer base is located across several European countries, including Germany, Austria, Switzerland, France, Belgium, Italy, and the Netherlands. The DACH region (Germany, Austria, Switzerland) represents the company's largest segment for revenue generation. The company went public in 2016 as Shop Apotheke Europe, listing on the Frankfurt Stock Exchange. On June 13, 2023, the company rebranded to Redcare Pharmacy.

Redcare Pharmacy's product and service portfolio is extensive, featuring over 150,000 products. It provides both over-the-counter and prescription drugs, alongside a wide array of pharmacy-related beauty and personal care products. The company has expanded its offerings through strategic acquisitions. For instance, the 2017 acquisition of Europa Apotheek bolstered its prescription medicine sales in Germany. In 2018, it acquired nu3, a provider of functional nutrition products. Further expansion into digital health services came in 2021 with the acquisitions of Smartpatient, which offers the MyTherapy medication management app, and MedApp, a Dutch e-health platform. A key milestone was the successful processing of its first electronic prescriptions in Germany in late 2021.

Keywords: online pharmacy, e-commerce, pharmaceuticals, over-the-counter medicine, prescription drugs, European healthcare, digital health, mail-order pharmacy, health supplements, personal care products