SmartLine

SmartLine is a mobile application developed by GoDaddy (NYSE: GDDY) that provides a second phone number for business use on a personal smartphone. Launched on August 15, 2017, the service targets small business owners, entrepreneurs, and freelancers in the United States who seek to separate their professional and personal communications without the need for a second physical device. The app was introduced to address a market need identified by a GoDaddy survey, which found that 86% of small business owners used their personal smartphone for business purposes. The development followed GoDaddy's 2016 acquisition of FreedomVoice, a cloud VoIP company, signaling its expansion into telecommunications.

The service operates on a subscription-based model, with revenue generated from monthly fees. Plans have historically included a basic tier with limited minutes and texts, and an unlimited tier. For instance, pricing has been offered at $9.99 per month for a local number and $19.99 per month for a toll-free number, with a free trial period to attract new users. The application is available for both iOS and Android devices.

SmartLine's core function is to provide a distinct business number that can make and receive calls and texts through the user's existing smartphone. A key differentiator is its use of the cellular network for calls, rather than VoIP, which ensures call quality and reliability consistent with the user's mobile provider. When a call comes in, the app notifies the user that it is a business call, allowing them to answer appropriately. Outgoing calls and texts made through the app display the SmartLine business number on the recipient's caller ID, keeping the user's personal number private. Additional features include customizable voicemail greetings, voicemail-to-text transcription, spam call filtering, and the ability to set business hours that automatically forward after-hours calls to voicemail. Users can also port an existing number to the service.

As of September 30, 2024, GoDaddy is discontinuing the SmartLine app and migrating users to its upgraded communications product, GoDaddy Conversations. This new platform integrates the core features of SmartLine while adding capabilities like managing messages from social media platforms (Facebook, Instagram) and email (Gmail, Microsoft 365) in a single inbox.

Keywords: second phone number, business phone line, GoDaddy, virtual phone number, mobile app, small business communication, call management, voicemail transcription, professional number, client communication, entrepreneur tools, work-life separation, local business number, toll-free number, mobile business solution, SmartLine, GoDaddy Conversations, cellular-based calling, private number app, call forwarding