Slice

Slice is a technology company that provides an online ordering and marketing platform specifically for independent pizzerias. Founded in 2010 by Ilir Sela, the company aims to empower local pizza shops with the digital tools necessary to compete against large pizza chains. Ilir Sela, a first-generation Albanian American, grew up in a family of pizzeria owners in Staten Island, which gave him firsthand insight into the challenges these small businesses face. This experience directly inspired the creation of Slice.

The company's platform allows customers to discover and order from local pizzerias through the Slice website or mobile app. For the pizzerias, Slice provides a suite of services including website creation, online ordering systems, marketing support, and access to a large customer network. The business model primarily generates revenue by charging a flat, per-order fee to the pizzerias for each transaction processed through the platform, which contrasts with the percentage-based commission models often used by other food delivery services. This approach is designed to be more affordable for small business owners. Slice also offers additional services and hardware, such as point-of-sale systems, under the name Slice Register to help shops streamline their operations. The company serves a network of over 19,000 local pizza restaurants across the United States.

Keywords: online ordering, pizzeria network, food tech, local business empowerment, e-commerce platform, restaurant marketing, flat-fee delivery, small business tools, point-of-sale, pizza marketplace