Simple Habit is a startup that offers a mobile application designed to provide quick and effective meditation sessions. The app is specifically tailored for busy individuals who seek to reduce stress, enhance productivity, and improve their overall quality of life. The company operates in the wellness and mental health market, which has seen significant growth as more people recognize the importance of mental well-being.

The primary clients of Simple Habit are busy professionals, students, and anyone with a hectic lifestyle who may find it challenging to allocate time for traditional, longer meditation practices. The app offers 5-minute meditation sessions that can be easily integrated into daily routines, making it accessible and convenient for its users.

Simple Habit's business model is based on a freemium approach. This means that while the app is free to download and offers some content at no cost, it also provides premium features and additional content through a subscription service. Users can choose to pay a monthly or annual fee to access a broader range of meditation sessions, personalized recommendations, and other exclusive features.

Revenue is generated primarily through these subscription fees. By offering a high-quality, user-friendly experience, Simple Habit aims to convert free users into paying subscribers. Additionally, the company may explore other revenue streams such as partnerships with wellness brands or corporate wellness programs.

In summary, Simple Habit is a meditation app designed for busy people, offering quick and effective sessions to help reduce stress and improve well-being. It operates in the growing wellness market, serving professionals and individuals with demanding schedules. The company makes money through a freemium model, encouraging users to subscribe for premium content and features.

Keywords: meditation, wellness, mental health, stress reduction, productivity, busy professionals, freemium model, subscription service, mobile app, quick sessions.