Sharethrough is a dynamic player in the digital advertising industry, specializing in enhanced advertising solutions for the modern web. The company operates primarily in the online advertising market, offering a suite of products that include native display, native video, native rich media, enhanced display, and enhanced outstream ads. These products are designed to seamlessly integrate with the look and feel of the websites they appear on, thereby enhancing user engagement and ad performance.

Sharethrough serves a diverse range of clients, including publishers, advertisers, app developers, and demand-side platforms (DSPs). Publishers use Sharethrough's technology to monetize their content by displaying ads that blend naturally with their site's design. Advertisers benefit from higher engagement rates and better performance metrics, as Sharethrough's ads are designed to be less intrusive and more appealing to users. App developers and DSPs leverage Sharethrough's solutions to optimize their ad placements and maximize revenue.

The company's business model revolves around providing a technology platform that enhances the performance of traditional display and video ads by making them more native to their surroundings. This is achieved through the use of Dynamic Ad Templates, which adapt the ad content to match the aesthetic of the host website. Sharethrough makes money by charging advertisers for the ad placements and sharing a portion of this revenue with the publishers.

In terms of market performance, Sharethrough boasts impressive metrics, including 40 billion impressions per month and a 3x year-over-year growth rate. The company also claims a 2.8x higher click-through rate (CTR) compared to its native advertising competitors, making it a compelling choice for advertisers looking to maximize their return on investment.

Keywords: digital advertising, native ads, enhanced display, video ads, ad tech, publishers, advertisers, app developers, DSPs, Dynamic Ad Templates.