ShaadiSaga

ShaadiSaga operates as an online marketplace within India's burgeoning wedding services industry, which is valued at over $100 billion and growing at 14.5% annually. The company was founded in 2014 by Indian Institute of Technology, Delhi (IIT-Delhi) alumni Himanshu Kapsime and Manish Garg, who serve as CEO and COO, respectively. Kapsime's background includes a role as a System Analyst, providing him with a strong foundation in technology and system efficiency, which has been instrumental in developing the company's platform.

The platform functions as a comprehensive wedding planning tool, connecting couples with a vast network of over 40,000 vendors across various service categories, including photographers, makeup artists, and decorators. ShaadiSaga primarily targets weddings with budgets ranging from ₹10 lakh to ₹1.5 crore. The business model is centered on a marketplace structure, generating revenue from vendors for listings and lead generation, with some reports mentioning sponsored listings and advertisements as income streams. This approach aims to digitize and organize a traditionally fragmented market, offering convenience and potential cost savings of 20-30% for its users.

Over its history, the Delhi-based startup secured a total of $535K in funding across four seed rounds from investors such as Outbox Ventures, ah! Ventures, and prominent angel investors like Anupam Mittal (founder of Shaadi.com), Kunal Shah, and Sandeep Tandon (founders of Freecharge). A significant milestone occurred in July 2021 when Matrimony.com acquired ShaadiSaga, operating under Boatman Tech Pvt. Ltd., for approximately ₹11 crore ($1.47M). This strategic acquisition was aimed at strengthening Matrimony.com's existing wedding services, WeddingBazaar.com and Mandap.com, particularly by expanding its vendor network in North and West India. Following the acquisition, founders Himanshu Kapsime and Manish Garg joined Matrimony.com in senior leadership roles.

Keywords: wedding planning, online marketplace, Indian weddings, vendor discovery, event services, wedding photographers, wedding decorators, makeup artists, wedding budgets, vendor marketplace, Matrimony.com, wedding services platform, Himanshu Kapsime, Manish Garg, Boatman Tech, WeddingBazaar.com, event technology, wedding vendor directory, Delhi startup, wedding coordination