Matrimony

Matrimony.com is a key player in the Indian online matchmaking industry, operating primarily through its flagship brand, BharatMatrimony. The company serves a large and growing market of single Indians seeking life partners, leveraging a freemium business model to attract a wide user base.

Users can create profiles and browse potential matches for free, which forms the top of the sales funnel. Revenue is generated through tiered subscription plans. Paid subscribers gain access to premium features, including the ability to initiate contact with other users, view contact details, and utilize more advanced search and matching functionalities. The company relies heavily on data analytics to provide real-time, effective profile matching, enhancing the user experience and the probability of successful matches.

While its core business remains firmly in the matrimonial space, Matrimony.com has previously explored diversification into other online verticals such as real estate and job portals. The primary source of income is the subscription fees from its matchmaking services, with average revenue per user being a key performance indicator for the company.

Keywords: online matchmaking, matrimonial services, Indian market, freemium model, subscription-based, data analytics, BharatMatrimony, digital matrimony, matchmaking platform, online dating