Sego Finance

Sego Finance, established in Madrid, Spain, in 2016, operates as a digital alternative investment platform. The firm was founded by Javier Villaseca Sanchez, who currently serves as CEO. Villaseca's journey into creating the platform was born from his own early entrepreneurial struggles in securing financing for his ideas. This personal experience led to the creation of SociosInversores.com in 2011, a precursor to Sego Finance, which aimed to connect entrepreneurs with private investors, effectively creating Spain's first equity crowdfunding platform. Sego Finance was later established as the parent company to a growing group of financial service entities.

The company's core mission is to democratize alternative investments by providing retail and institutional investors access to asset classes traditionally reserved for large funds and high-net-worth individuals. Operating under the European Crowdfunding Service Providers (ECSP) regulation, the platform ensures transparency and investor protection. The business model is centered around offering a diversified portfolio of investment products through its various specialized verticals. Revenue is generated by facilitating these investment opportunities.

Sego Finance's product suite is diverse, catering to different risk profiles and investment strategies. Through **Sego Venture** (formerly SociosInversores.com), the company facilitates equity crowdfunding for startups and growth-stage companies, having financed over 160 projects. **Sego Factoring** offers businesses short-term liquidity by allowing them to sell their invoices at a discount, which helps companies manage cash flow. For real estate exposure, **Sego Real Estate** provides crowdlending opportunities for property development projects. The firm also entered the automated investment services space with the acquisition of Fintup in 2021, now known as **Sego Funds**, which offers robo-advisor services for investing in indexed and thematic funds with low minimums. A newer addition, **SEGO Creative**, focuses on funding audiovisual projects. This multi-pronged approach allows the company to serve both individual investors seeking to diversify their savings and private companies in need of capital for growth, international expansion, or pre-IPO financing.

Keywords: alternative investments, crowdfunding, fintech, retail investors, venture capital, factoring, invoice financing, real estate investing, crowdlending, equity crowdfunding, investment platform, startup financing, SME funding, digital investment, robo-advisor, peer-to-peer lending, private equity, asset management, financial services, Spanish fintech