Fideltour

Fideltour offers a specialized Customer Relationship Management (CRM) platform for the hospitality industry, designed to increase direct sales and enhance guest loyalty. The company was founded in 2015 and has its headquarters in Palma, Spain. The leadership team, which includes CEO Javier Pérez-Llanera, combines expertise from both the hotel and technology sectors.

The firm's core product is a SaaS solution that centralizes hotel data from various sources, such as the property's website and management system, to create a clean and comprehensive database. This enables hotels to segment their audience and automate marketing communications, personalizing the guest experience before, during, and after their stay. Fideltour's platform includes several specialized modules: a CRM module for personalizing communications, a Campaigns module for automating marketing to maximize web conversions, a Reviews module for managing online reputation, and a Rewards module to build customer loyalty programs. The platform aims to reduce hotels' dependence on third-party online travel agencies (OTAs) by empowering them to build direct relationships with guests.

The business operates on a SaaS model, with pricing based on the number of rooms in a hotel rather than the number of contacts or emails sent. Fideltour serves clients ranging from hotel chains to independent hotels and the vacation rental industry. In January 2024, the company secured $326K in a Seed funding round from investors including Sego Finance, Lanzadera, and Customia.

Keywords: hotel CRM, hospitality technology, direct sales, guest loyalty, customer relationship management, SaaS, hotel marketing, reputation management, guest engagement, data centralization, marketing automation, up-selling, cross-selling, vacation rental tech, RevPAR, customer segmentation, hotel tech, loyalty programs, guest data platform, hotel booking engine