Seevibes
Leading provider of smart data targeting for efficient social media advertising.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor investor investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
Seevibes operated as a specialized data analytics firm focused on social media advertising, founded in 2011 by Laurent Maisonnave in Montreal, Canada. The company emerged from the FounderFuel accelerator program, which provided its initial seed funding and support.
The core of Seevibes' business was a proprietary technology that analyzed billions of data points from social media interactions. This allowed the company to generate detailed audience profiles based on their interests and online behavior. For its clients, which were primarily advertisers and marketers, Seevibes provided smart data targeting to improve the efficiency and performance of their social media ad campaigns. The business model centered on offering these precise targeting capabilities, enabling marketers to reach the most engaged user profiles. Initially, the company had a strong focus on analyzing the social television audience to help media companies better monetize their viewers through cross-media planning.
Throughout its history, Seevibes achieved several key milestones. It successfully raised a total of $1.2 million in funding over two rounds, including a significant $1 million seed round in May 2014 led by Polytech Ventures with participation from Real Ventures. In a strategic move to broaden its market presence, Seevibes expanded into Europe by acquiring TvTweet, a French social TV measurement company, in November 2013. This acquisition led to the opening of an office in France, with TvTweet's founder, Thomas Landspurg, becoming Seevibes' new director of technology. The company was eventually acqui-hired, marking its final stage as an independent entity.
Keywords: Seevibes, Laurent Maisonnave, social media advertising, smart data targeting, audience analysis, ad campaign performance, social TV analytics, consumer behavior analysis, FounderFuel, Polytech Ventures, Real Ventures, TvTweet acquisition, media monetization, cross-media planning, ad targeting solutions, audience engagement, social media measurement, data analytics, acqui-hired