Samba TV is a technology company revolutionizing the television viewing experience by providing comprehensive audience measurement and actionable insights. Operating in the global smart TV market, Samba TV partners with 20 smart TV brands and has its technology embedded in 35 million TVs worldwide. This extensive reach allows the company to gather and analyze vast amounts of viewership data, creating the largest end-to-end viewership data and household identity graph in the industry.

Samba TV serves a diverse range of clients, including advertisers, broadcasters, and content creators. These clients rely on Samba TV's advanced audience measurement capabilities to understand viewer behavior, optimize advertising strategies, and enhance content delivery. The company's proprietary multi-source television panel is 100 times larger than traditional measurement systems, ensuring the most accurate and reliable data in the market.

The business model of Samba TV is built on providing data-driven insights and measurement services. Clients pay for access to Samba TV's data and analytics, which help them make informed decisions about their content and advertising strategies. The company ensures complete confidentiality and compliance with privacy laws, with viewers having the option to opt in or out of data sharing.

In summary, Samba TV transforms the TV viewing experience by offering unparalleled audience measurement and insights, serving a wide range of clients in the smart TV market, and generating revenue through its data and analytics services.

Keywords: Audience Measurement, Smart TV, Viewership Data, Advertising Insights, Content Optimization, Data Analytics, Privacy Compliance, Global Reach, Proprietary Technology, Multi-Source Panel.