Rocketlane is a comprehensive project management platform designed to streamline the onboarding and professional services process. The platform is targeted towards businesses looking to improve their project delivery efficiency, minimize revenue leakage, and maximize profitability. It operates in the project management software market, serving a wide range of clients from various industries.

Rocketlane's business model is based on providing a unified platform for businesses to manage their processes, projects, finances, and people. It offers a collaborative onboarding experience, aiming to accelerate the time-to-value for its clients. The platform allows users to build, track, and run projects efficiently, providing a 360° view of project performance. It also offers real-time or asynchronous collaboration and communication, making it easier for teams to work together.

The platform's unique selling point is its automation feature, which takes the lead from project creation to completion, allowing users to focus on more critical aspects of their work. It also offers different views (Kanban, List, or Gantt) for project planning, ensuring flexibility and convenience for its users.

Rocketlane also provides financial management features, tying projects, resources, and finances together. It offers end-to-end financial insights, helping businesses keep their budgets on track, plug revenue leaks, and maximize profitability.

In terms of revenue generation, while the specific details are not publicly available, it's likely that Rocketlane operates on a subscription-based model, charging its users a recurring fee for access to its platform and features.

Keywords: Project Management, Collaboration, Onboarding, Professional Services, Automation, Financial Management, Resource Planning, Time-to-Value, Revenue Leakage, Profit Maximization.