Revery Labs is a pioneering startup that is leveraging the power of gaming to transform the wellness industry. Recognizing the growing mental health crisis, particularly in the United States, Revery Labs is committed to making mental health care affordable and accessible to all. The company operates in the health tech market, specifically focusing on mental health and wellness.

Revery Labs' innovative approach combines engaging game mechanics with clinically validated sleep interventions, creating a unique and effective solution for insomnia. Their flagship product is a mobile app featuring 'Kado the Koala', a virtual pet that mirrors the user's routine, helping them to improve their sleep patterns. This app was developed in collaboration with top sleep psychologists, therapists, and researchers at Stanford University.

The company's business model is likely based on a freemium model, where the basic app is free, but additional features or services are available for purchase. This model allows them to reach a wide audience, including those who may not be able to afford traditional mental health care.

Revery Labs' innovative approach has been recognized by the National Sleep Foundation, which awarded them the 2023 SleepTech® Award for their efforts in advancing sleep technology. The company's team, which boasts experience at Google and Samsung, is majority-female and comes from non-traditional backgrounds, bringing a unique perspective and resilience to their work.

Keywords: Mental Health, Wellness, Gaming, Sleep Technology, Insomnia, Affordable Care, Accessible Care, Health Tech, Mobile App, Sleep Intervention.