Ratio

Ratio Technologies, Inc. operates as a financial technology firm, providing a platform that integrates payments, predictive pricing, financing, and a quote-to-cash process for B2B SaaS and other recurring revenue companies. The company was established in 2021 by co-founders Ashish Srimal, who serves as CEO, and Mason Blake, the company's CTO.

The founders' backgrounds are rooted in the SaaS and technology sectors. Ashish Srimal previously founded SmarterMe, an AI-powered mobile assistant for sales professionals, which he successfully exited. His experience includes executive roles at Medallia, SAP, and Cast Iron Systems. Mason Blake was the co-founder and CTO of the B2B legal marketplace UpCounsel, which was acquired by LinkedIn. Srimal was an early angel investor in UpCounsel, and the two have known each other for over a decade, a relationship that fostered their shared vision for Ratio.

Ratio's business model centers on enabling its clients to accelerate sales and access non-dilutive capital. The company generates revenue by purchasing client contracts at a small discount, providing its clients with upfront cash for the full value of their customer contracts. This model is designed to help businesses manage cash flow without offering discounts to their own customers or diluting their equity. The firm operates in the fintech sector, specifically targeting the subscription economy.

The company offers two main products: Ratio Boost and Ratio Trade. Ratio Boost is an embedded buy-now-pay-later (BNPL) solution that allows clients to offer flexible payment terms to their customers. This facilitates a smoother sales process by removing budget and cash flow constraints for the end customer, while Ratio pays the vendor upfront. Ratio Trade enables companies to convert their existing recurring revenue contracts into immediate capital. This provides a form of non-dilutive financing, allowing companies to leverage their contracts as assets to fund growth, M&A, hiring, or marketing activities. The platform uses machine learning to analyze financial and behavioral data, helping to optimize pricing strategies by assessing churn risk and customer lifetime value.

Ratio secured $4.3 million in seed funding in October 2021 and followed up with a significant funding round in September 2022, raising $11 million in equity and securing a $400 million credit facility. Key investors include Streamlined Ventures, Cervin Ventures, 8-Bit Capital, and HoneyStone Ventures.

Keywords: B2B payments, recurring revenue financing, SaaS funding, quote-to-cash, non-dilutive capital, financial technology, buy now pay later B2B, contract financing, subscription economy, embedded finance, Ashish Srimal, Mason Blake, trade finance, revenue-based financing, working capital solutions, sales acceleration, predictive pricing, fintech platform, growth capital, customer contract value