Rares.io is a unique startup that operates within the niche market of sneaker culture. This company has developed a social investing platform that allows individuals to invest in rare and highly sought-after sneakers without the need to physically own them. Instead of purchasing entire shoes, users can buy shares in these rare assets, similar to how one might buy shares in a company. This innovative approach democratizes access to high-value sneakers, making it possible for more people to participate in the sneaker investment market.

Rares primarily serves sneaker enthusiasts, collectors, and investors who are interested in the financial potential of rare sneakers. The platform caters to a global audience, tapping into the growing trend of alternative investments where people seek to diversify their portfolios beyond traditional stocks and bonds.

The business model of Rares revolves around fractional ownership. By allowing users to buy and trade shares in rare sneakers, Rares creates a marketplace where the value of these shares can fluctuate based on demand and market trends. The company generates revenue through transaction fees, which are charged whenever users buy or sell shares on the platform. Additionally, Rares may earn money through partnerships and collaborations with sneaker brands and influencers within the sneaker community.

However, it is important to note that Rares has recently announced that it will no longer support new investments on its platform. All existing investments have been refunded to investors' Rares wallets, and the company has expressed gratitude to its community for their support over the years.

Keywords: sneaker investment, fractional ownership, rare assets, social investing, alternative investments, sneaker culture, global audience, transaction fees, market trends, community support.