Ranch Rider Spirits Co., founded in 2019 in Austin, TX, is a premium hard seltzer brand that differentiates itself by using real spirits rather than malt liquor. The company started from humble beginnings, operating out of a food truck near a college campus, and has since grown into a recognized name in the alcoholic beverage market. Ranch Rider Spirits specializes in crafting high-quality, ready-to-drink cocktails that blend sparkling water, real citrus, and premium spirits like tequila and vodka.

The company primarily serves young adults and professionals who are looking for convenient, high-quality alcoholic beverages. These clients value authenticity, quality ingredients, and unique flavor profiles. Ranch Rider Spirits operates in the rapidly growing hard seltzer market, which has seen significant consumer interest due to its lower calorie content and refreshing taste compared to traditional beers and cocktails.

Ranch Rider Spirits employs a direct-to-consumer business model, selling its products through its website and various retail partners. Customers can purchase boxes that contain multiple four-packs of their favorite flavors, with the option to mix and match. This model allows the company to maintain a close relationship with its customers and gather valuable feedback to refine its offerings.

The company generates revenue through the sale of its canned cocktails and a range of branded merchandise, including hats, shirts, and stickers. By offering a variety of products, Ranch Rider Spirits can cater to different customer preferences and increase its market presence.

In summary, Ranch Rider Spirits Co. is a dynamic player in the hard seltzer market, known for its commitment to quality and innovation. The company’s unique blend of real spirits and natural ingredients has resonated with consumers, driving its growth and success.

Keywords: hard seltzer, real spirits, premium, Austin, tequila, vodka, direct-to-consumer, canned cocktails, quality ingredients, branded merchandise.