Qifu Yule

Shenzhen Qifu Entertainment Co., Ltd., operating under the brand 'eFuture' and the tagline 'AR Creates New Entertainment', is a technology company specializing in augmented reality (AR) entertainment. The firm was established in Shenzhen, China, with a venture capital profile entry dated to 2016. The company's business model centers on the integrated development, operation, and sales of innovative human-computer interactive products that fuse hardware and software.

The core offering is a series of AR mobile applications, primarily games, designed to work in conjunction with physical hardware peripherals, most notably AR toy guns. These products are marketed globally, with apps available for download that connect to the hardware via Bluetooth, turning a smartphone into a screen for an immersive gaming experience. The company's product portfolio, branded under names like 'Super AR', includes dozens of games spanning genres from shooters and adventure to educational content, indicating a broad target market of both children and adults. Several game collections, such as 'Super AR(20 in 1)' and 'Super AR Killer (Online 3 in 1)', bundle multiple experiences into a single download.

Qifu Entertainment leverages augmented reality and machine vision technologies to create its interactive experiences. The company manages the entire product lifecycle, from product planning and software programming to hardware development and marketing. Its website, efplay.com, serves as a central hub for users to download the necessary game applications for their AR devices.

Keywords: augmented reality gaming, AR hardware, mobile games, interactive entertainment, AR peripherals, machine vision, human-computer interaction, AR toy guns, Shenzhen, eFuture, game development, software and hardware integration, AR applications, mobile entertainment, consumer electronics, gaming accessories, shooter games, educational games