Proprioo

Proprioo, now operating as Casavo, was established in 2016 by co-founders Simon Primack and Henri Pagnon. The company originated from the founders' personal experiences with the real estate market, which they perceived as lacking transparency, particularly concerning agent commissions. Their goal was to reshape the property sales process by integrating technology with a focus on human-centric service.

Initially launched as a tech-enabled real estate brokerage in Paris, France, Proprioo aimed to streamline property transactions for homeowners. The business model centered on charging a lower, fixed commission rate compared to the national average, a strategy made viable through the use of in-house developed technological tools designed to increase agent efficiency. These tools handled tasks such as property valuation, creating 3D immersive tours from photos, and managing client documentation through a private online portal. This approach allowed agents to dedicate more time to client relationships and support.

A significant milestone in the company's journey occurred in October 2022, when it was acquired by the Milan-based digital real estate platform, Casavo. This acquisition was a strategic move for Casavo to enter the French market, leveraging Proprioo's local expertise and agent network. Following the acquisition, Proprioo was integrated into Casavo's operations, and by the summer of 2023, the Proprioo brand was phased out. The business evolved from its original commission-based model to incorporate Casavo's "guaranteed sale" offer, which assures sellers a transaction at an agreed-upon price within a five-month timeframe. If the property isn't sold on the market within that period, Casavo purchases it directly. The company now functions as a network of agents supported by Casavo's platform and operational teams, serving property sellers and buyers in major French metropolitan areas like Paris, Lyon, and Nice.

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