ProofHQ
Award winning project management software helps you manage projects in one place.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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ProofHQ, established in the United Kingdom in 2007 by Mat Atkinson, developed an online proofing tool designed to streamline the review and approval of creative assets. The company's primary offering was a web-based platform that catered to marketing teams, creative agencies, print and production groups, and designers. It addressed the inefficiencies of traditional review methods like email and hard copies by providing a centralized space for collaboration.
The platform's core function was to simplify and accelerate the proofing cycle for a wide array of file types, supporting over 150 formats including print, digital, video, and interactive content. Key features included version control, tools for clear markup and commenting, and automated workflows to manage the approval process. This allowed stakeholders to collaboratively review creative work, and project managers to effectively track the progress of these reviews, which could shorten project delivery times significantly. The business model was based on this Software-as-a-Service (SaaS) offering.
A significant milestone in the company's history was its acquisition by Workfront, a provider of cloud-based Enterprise Work Management solutions, on July 22, 2015. Prior to the acquisition, the two companies had a successful partnership for nearly three years, with ProofHQ's technology powering the proofing capabilities within the Workfront platform. Following the acquisition, ProofHQ's tool became known as Workfront Proof and was integrated more deeply into the Workfront suite, eventually becoming part of the Adobe Workfront platform after Adobe acquired Workfront. Before its acquisition, ProofHQ had secured funding from investors including Santander UK.
Keywords: online proofing, creative review, approval workflow, content collaboration, asset approval, Workfront Proof, digital proofing, marketing collaboration, version control, project management integration, creative operations, document review, video proofing, design feedback, automated workflow, Mat Atkinson, Adobe Workfront, SaaS