PeerTown is a startup revolutionizing the recruitment industry by focusing on relational recruitment, which emphasizes building long-term relationships with potential talent. Unlike traditional recruitment methods that often feel impersonal and transactional, PeerTown uses a psychology-backed approach called Engagement Based Recruiting. This method leverages peer connections and ongoing engagement to attract and retain top talent.

The company primarily serves businesses that are looking to hire highly skilled professionals but find the traditional recruitment process cumbersome and expensive. PeerTown operates in the human resources and talent acquisition market, providing a more efficient and cost-effective alternative to executive search agencies and traditional recruiting functions.

PeerTown's business model is centered around its relationship management system, which automates many of the manual processes involved in finding, engaging, and maintaining relationships with potential talent. This automation allows companies to nurture a pool of prospective employees over time, making it easier to find the right fit when a position becomes available. By doing so, PeerTown helps companies build a direct relationship with potential hires, rather than relying on third-party agencies.

The company makes money through subscription fees for its software platform, which businesses pay to access the automated relationship management tools. This recurring revenue model ensures a steady income stream while providing ongoing value to clients.

In summary, PeerTown democratizes the recruitment process by automating the heavy lifting involved in long-term talent nurturing. This allows companies to build meaningful relationships with potential hires, ensuring a better fit and reducing the costs associated with traditional recruitment methods.

Keywords: relational recruitment, talent acquisition, automation, psychology-backed, engagement recruiting, long-term relationships, human resources, subscription model, peer connections, cost-effective.