Parkmobile Group

Parkmobile Group operates as a significant entity in the digital parking payment sector, providing a suite of services through brands like Parkmobile, Park-line, RingGo, and ParkNow. The company's history is marked by a series of strategic acquisitions. Parkmobile USA was established in 2008 by Albert Bogaard, expanding on a concept originating in the Netherlands. A major milestone occurred in 2018 when BMW Group acquired Parkmobile, LLC, aiming to become a leading global provider of digital parking solutions. Subsequently, Parkmobile became part of PARK NOW Group, a mobility joint venture between BMW and Daimler formed in 2019. The most recent structural change came in 2021, when EasyPark Group acquired the entire PARK NOW Group, including Parkmobile, which significantly expanded EasyPark's footprint into the North American market.

The business centers on a mobile application that allows individual drivers to find, reserve, and pay for on-street and off-street parking without using physical meters. This service simplifies parking by enabling users to manage sessions remotely, including extending time to avoid fines. The company's revenue model involves transaction fees on parking sessions and subscriptions for premium services. For individual users, a 'ParkMobile Pro' subscription offers benefits like discounted transaction fees for a monthly rate. A primary client base consists of municipalities and private parking operators who integrate Parkmobile's platform to manage their parking inventory, adjust rates, and access analytics through a self-service portal called ParkMobile 360. The company also serves corporate clients with 'ParkMobile for Business', a platform for managing employee and fleet vehicle parking expenses through a centralized billing system, reducing administrative overhead for businesses.

The core product is the mobile app, available on iOS and Android, which provides a consolidated platform for both on-demand parking payments and advance reservations for venues like stadiums and airports. Key features include contactless payments, integration with vehicle navigation systems (like those in BMWs), and options to pay via Google Maps. For parking operators, the ParkMobile 360 platform is a key offering, providing tools for inventory management, rate adjustment, event parking creation, and data analytics. The service also integrates with parking garage gate equipment, allowing for a seamless scan-to-enter and exit experience. This dual focus on serving both individual drivers and B2B clients like municipalities and corporate fleets establishes its comprehensive position in the mobility-as-a-service market.

Keywords: mobile parking payment, digital parking solutions, on-street parking, parking reservations, parking management, mobility as a service, fleet parking management, municipal parking solutions, Park-line, RingGo, ParkNow, EasyPark Group, Albert Bogaard, contactless payment, parking analytics, smart city technology, parking expense management, urban mobility, ParkMobile 360, vehicle navigation integration