Pangaea Holdings is a startup that operates in the digital consumer goods market, specifically focusing on men's grooming and personal care products. The company's primary mission is to help digital consumer brands reach their full global potential. They do this by curating and selling premium care products for men, covering everything from skin and hair to more intimate grooming needs.

The company operates two main brands: Lumin and Meridian. Lumin offers a range of skin, body, and hair products for men, while Meridian focuses on below-the-belt grooming, a niche market often overlooked due to societal taboos and lack of information. By addressing these sensitive areas, Meridian aims to educate men on the importance of comprehensive personal hygiene.

Pangaea Holdings' business model is centered around e-commerce, selling their products directly to consumers through their website. This direct-to-consumer model allows them to maintain control over their brand, pricing, and customer experience. The company generates revenue through the sale of these products.

In terms of clientele, Pangaea Holdings primarily serves men who value premium personal care products and are comfortable shopping online. The company operates in the global digital consumer goods market, which has seen significant growth in recent years due to the rise of e-commerce and changing consumer behaviors.

Keywords: Digital Consumer Brands, Men's Grooming, Personal Care Products, Lumin, Meridian, E-commerce, Direct-to-Consumer, Premium Products, Global Market, Online Shopping.