Optery is a startup focused on enhancing personal data privacy by helping individuals remove their personal information from various online databases and people search directories. The company operates in the growing market of data privacy and cybersecurity, catering primarily to individuals who are concerned about their online privacy and the exposure of their personal information.

Optery's business model revolves around offering both free and paid plans. The free platform provides users with visibility into their exposed profile data across 100 people search directories, offering more coverage than even Google. For those who opt for the paid plans, Optery provides additional services such as real-time progress tracking of removal requests, multiple opt-out requests per year, and access to a growing list of data brokers. This managed opt-out service ensures that users' personal data is continually removed from various data brokers, thereby strengthening their overall data privacy.

The company makes money through its subscription-based paid plans. These plans offer enhanced features and more comprehensive services compared to the free version. Paid users benefit from the ability to view the progress of their data removal in real-time and receive ongoing support from Optery's Customer Support Specialists. The recurring nature of these subscriptions provides a steady revenue stream for the company.

Optery serves a diverse clientele, including individuals who are particularly vigilant about their online privacy, such as those who have experienced identity theft or are concerned about potential data breaches. The startup's services can also be used in conjunction with other privacy tools like antivirus software, ad and tracker blockers, privacy browsers, identity theft monitoring, and virtual private networks (VPNs) to maximize privacy protection.

Keywords: data privacy, personal information removal, cybersecurity, data brokers, online privacy, subscription service, identity theft protection, managed opt-outs, real-time tracking, customer support.