Opera Mediaworks

Opera Mediaworks

Provides mobile advertising services.

Financials

Estimates*

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Revenues, earnings & profits over time
EUR2017201820192020202120222023
Revenues0000000000000000000000000000
% growth(10 %)(44 %)(40 %)42 %3 %-6 %
EBITDA0000000000000000000000000000
% EBITDA margin(44 %)(8 %)(17 %)----
Profit0000000000000000000000000000
% profit margin67 %100 %100 %----
EV0000000000000000000000000000
EV / revenue00.0x00.0x00.0x00.0x00.0x00.0x00.0x
EV / EBITDA00.0x00.0x00.0x00.0x00.0x00.0x00.0x
R&D budget0000000000000000000000000000

Source: Company filings or news article, Dealroom estimates

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More about Opera Mediaworks
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Opera Mediaworks emerged as the mobile advertising subsidiary of Opera Software, the company renowned for its web browser. It was established to capitalize on the burgeoning mobile advertising market, officially launching as a fully-owned subsidiary in 2013. The foundation for Opera Mediaworks was laid through a series of strategic acquisitions by its parent company, Opera Software. Key acquisitions included AdMarvel, a mobile advertising platform, in 2010, and Mobile Theory and 4th Screen Advertising in 2012, which expanded its reach and capabilities. Mahi de Silva served as the CEO of Opera Mediaworks.

The company positioned itself as a comprehensive mobile advertising platform, serving a diverse client base that included brand advertisers, publishers, and application developers. Its business model centered on providing technology and services to facilitate the buying and selling of mobile advertising space. For publishers and developers, Opera Mediaworks offered tools to monetize their mobile traffic through advertising. For brands and agencies, it provided a platform to reach and engage with mobile consumers on a massive scale. The platform managed a vast inventory of mobile ad impressions, connecting advertisers with the audiences of thousands of mobile applications and websites.

Opera Mediaworks' core service was a full-stack advertising platform that handled ad serving, mediation, exchange, and campaign management. A significant component of its offering was its focus on rich media and video advertising, which delivered more engaging user experiences compared to standard banner ads. The platform provided advertisers with sophisticated targeting capabilities, allowing them to segment audiences based on various parameters to enhance campaign effectiveness. In 2016, a significant transformation occurred when Opera Mediaworks was rebranded and merged into AdColony, a mobile video advertising company that Opera Software had acquired in 2014 for approximately $350 million. This move consolidated Opera's advertising assets under the well-regarded AdColony brand, signaling a strategic shift to focus more intensely on mobile video advertising. Following the rebranding, the entity continued to operate as AdColony. Keywords: mobile advertising, ad platform, monetization, ad serving, rich media, ad mediation, mobile video ads, ad exchange, campaign management, app developers

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Tech stack

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Investments by Opera Mediaworks

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Apprupt
ACQUISITION by Opera Mediaworks Apr 2014
Mobilike
ACQUISITION by Opera Mediaworks May 2015
Yvolvr
ACQUISITION by Opera Mediaworks Aug 2015
HUNT Mobile Ads
ACQUISITION by Opera Mediaworks Jan 2014