HUNT Mobile Ads
Solutions to build brands and monetize the mobile internet.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
HUNT Mobile Ads emerged in 2010 as a specialized mobile advertising network with a strategic focus on the Spanish and Portuguese-speaking markets. Founded in Buenos Aires, Argentina, by Alejandro Sas and Gaston Bercun, the company quickly established itself as a key player in Latin America and the U.S. Hispanic digital advertising space. The founding team also included Diego Martínez Núñez as President and CEO, who, along with Sas, had previously co-founded and sold a mobile entertainment company, bringing valuable sector experience to the new venture.
The firm's business model centered on providing a comprehensive platform for advertisers to execute mobile campaigns. This platform offered sophisticated targeting capabilities and was designed to be compatible across all major mobile operating systems, reaching a vast and diverse audience on over 15,000 different mobile device models. HUNT Mobile Ads generated revenue by acting as an intermediary between advertisers seeking to promote their brands and mobile app publishers looking to monetize their traffic. One of its notable offerings was the 'Click-to-App' ad unit, a product designed to help developers drive new app downloads and re-engage existing users by directing them from an ad to the relevant app store or a specific section within the application.
Recognizing the rapidly growing mobile advertising market in Latin America, HUNT Mobile Ads represented a turnkey solution for larger entities looking to establish a significant presence in the region. This strategic position led to its acquisition by Opera Mediaworks in a deal announced in January 2014. The acquisition was part of Opera Mediaworks' strategy to accelerate its growth and technology leadership in this high-potential market. For HUNT Mobile Ads, this represented a significant milestone, providing the resources to further scale its operations and enhance its technological capabilities under the umbrella of a global mobile advertising leader.
Keywords: mobile ad network, Latin America advertising, Hispanic market, ad tech, mobile marketing, user acquisition, app monetization, brand advertising, Click-to-App, mobile campaigns, ad targeting, digital advertising, Opera Mediaworks, Alejandro Sas, Gaston Bercun, Buenos Aires startup, ad network platform, mobile video ads, publisher monetization, mobile internet sector