OH MY CREAM

Oh My Cream operates as a multi-channel retailer in the alternative beauty market, offering a curated selection of clean and effective cosmetic products. The company was founded in 2012 by Juliette Lévy, who, upon graduating from ESSEC Business School, sought to create a new retail experience. Frustrated by a market that she felt prioritized marketing over customer satisfaction, Lévy envisioned a destination focused on expert advice and product efficacy. Her background includes internships at L'Oréal and Le Bon Marché, which provided foundational industry insights. With an initial seed round of €400,000, she launched the first boutique in Paris and the e-commerce site in 2013.

The company’s business model is built on an omnichannel strategy, integrating a robust e-commerce platform with a network of physical stores across France, the UK, and Belgium. This approach combines the convenience of online shopping, supported by a content-rich digital magazine, with the personalized service of brick-and-mortar locations. In-store, the company offers expert consultations and in-cabin treatments, positioning itself as a high-touch service provider. Revenue is generated through the direct sale of products from approximately 50 curated third-party brands and its own private label lines, which include skincare, makeup, and supplements. The in-house brands, launched to offer accessible entry points into clean beauty, now represent over 20% of the company's turnover.

Oh My Cream serves a clientele seeking transparency and effectiveness in their beauty routines, offering a product assortment that spans skincare, body care, hair care, makeup, and wellness supplements. The company has pursued an aggressive growth strategy, fueled by several funding rounds, including a €6 million Series A from Otium Capital in 2016 and a subsequent Series B led by Experienced Capital in 2019. These investments have supported the expansion of its retail footprint and digital capabilities. More recently, Oh My Cream has engaged in strategic acquisitions, purchasing supplement brand Combeau, holistic beauty brand Atelier Nubio, and UK-based e-tailer Naturisimo to strengthen its market position and product portfolio.

Keywords: clean beauty retailer, omnichannel strategy, curated cosmetics, beauty concept store, Juliette Lévy, skincare, e-commerce, European beauty market, private label cosmetics, beauty supplements, in-store beauty treatments, retail expansion, ESSEC, Otium Capital, Experienced Capital, Naturisimo acquisition, French beauty brand, premium cosmetics, beauty tech, customer experience