Atelier Nubio

Atelier Nubio, founded in Paris in 2014 by Claire Nouy and Gabrielle Rotger-Marcombes, operates in the holistic beauty and wellness market. The company began its journey by creating and marketing high-quality, cold-pressed, organic fruit and vegetable juice cures, which quickly gained popularity. The founders' backgrounds were complementary to the venture; Nouy has a business degree and a passion for healthy living, while Rotger-Marcombes is an agricultural engineer focused on product innovation and R&D. Their shared history at the startup Hello Fresh in 2012 sparked their collaborative partnership.

The business primarily targets consumers interested in natural, organic, and effective wellness products. Its initial business model focused on direct-to-consumer online sales of juice cleanses, later expanding to include subscription services. Over time, Atelier Nubio transitioned its core focus, and dietary supplements now account for nearly 60% of its revenue. The product line has grown to include collagen broths, plant-based elixirs, and a small range of facial skincare products, all formulated with 100% natural ingredients sourced from France. A key differentiator is their formulation process, which avoids additives, excipients, and carriers commonly found in conventional supplements.

Financially, the company has navigated several funding rounds, including a €1.2 million seed round in 2018 and an additional €2.4 million in 2022 from investors like Kima Ventures, Naxicap Partners, and Mouvement & Finance. Despite this backing, Atelier Nubio faced financial difficulties, leading to a restructuring in 2023 that involved closing its Paris concept store and discontinuing its original juice line. Following these challenges, the company was placed in receivership and subsequently acquired by the French beauty retailer Oh My Cream! in April 2025. The founders departed the company in 2023.

Keywords: holistic beauty, dietary supplements, wellness products, cold-pressed juices, organic skincare, French botanicals, inside-out beauty, natural ingredients, collagen broth, plant elixirs, e-commerce, beauty supplements, nutritional supplements, detoxification, clean beauty, agricultural engineering, subscription service, Paris startup, Oh My Cream, Claire Nouy, Gabrielle Rotger-Marcombes