Odiggo

Odiggo operates as an online marketplace for automotive parts and services, aiming to streamline the traditionally fragmented and inefficient car repair industry. Founded in 2017 by Ahmed Omar, Ahmed Nasser, and Khalid Omar, the company was born from Omar's firsthand experience with the difficulty of sourcing car parts. His early ventures in e-commerce, which involved selling goods from Cairo's street markets online, validated the demand for bridging the gap between offline vendors and online customers. This background in economics and e-commerce, combined with Nasser's expertise in business digitization and growth, provided the foundation for Odiggo.

The platform serves individual car owners by connecting them with a network of over 300 verified vendors and service providers. This B2C model allows users to find and purchase correct car parts, schedule maintenance, and even arrange for car washes through a single mobile application and website. Odiggo's revenue is generated through a commission-based model, charging suppliers a fee ranging from 7% to 22% on each transaction facilitated through the platform. The business addresses the market need for a trusted, convenient, and cost-effective alternative to expensive authorized dealerships and unreliable street shops.

The company's platform functions as a one-stop-shop, allowing users to input their vehicle information and location to see available parts and services in their area. This significantly reduces the time and effort car owners spend searching for reliable parts and mechanics. Since its official product launch at the end of 2019, Odiggo has expanded its operations from Egypt to the UAE and Saudi Arabia, serving over 50,000 car owners. The company has secured significant funding from notable investors including Y Combinator, 500 Global, and Plug and Play, which has fueled its regional expansion and team growth. The company also has plans to introduce IoT solutions for a B2B model to help companies manage their vehicle fleets more efficiently.

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