Ocean Outdoor

Ocean Outdoor operates as a specialized Digital Out-of-Home (DOOH) advertising firm with a focus on premium, large-format digital screens in high-traffic urban locations. The company was established in 2005. The business model is centered on acquiring and managing exclusive rights to prime advertising sites, such as the Piccadilly Lights in London, and then leasing this space to brands for their advertising campaigns. Revenue is generated directly from these advertising placements. Ocean Outdoor serves a diverse client base, ranging from major global brands to media agencies seeking to reach desirable audiences in key metropolitan areas. The company's portfolio includes iconic locations in major UK cities like London, Birmingham, and Manchester, as well as an expanding presence in several Northern European countries, including the Netherlands, Sweden, and Denmark. The company places a strong emphasis on what it terms "The Art of Outdoor®," which involves integrating technology, data, and creative executions to deliver engaging advertising experiences. This strategy is supported by significant investments in technology, including full-motion video, live-streaming capabilities, and interactive features that allow for real-time audience engagement. In 2018, Ocean Outdoor was acquired by Ocelot Partners Limited, a special purpose acquisition company (SPAC), which facilitated its listing on the London Stock Exchange and provided capital for further expansion. The company's leadership team, including co-founders Tom Goddard and Tim Bleakley, possesses extensive experience in the out-of-home media sector. Tim Bleakley, the current CEO, has a background that includes roles at other major media companies, which has informed Ocean's strategic focus on the premium segment of the OOH market.

Keywords: Digital Out-of-Home, OOH advertising, large-format screens, outdoor media, media owner, premium advertising, urban locations, Piccadilly Lights, DOOH technology, brand campaigns