Beyond Outdoor

Beyond Outdoor operated as a specialized entity in the Dutch out-of-home advertising sector, directing its efforts exclusively toward large-format digital and analog outdoor media. The company was established by founder Danny Tournier, who guided its strategic direction until its acquisition.

The firm's business model centered on providing high-visibility advertising placements to a client base of marketing and media professionals. Operations were concentrated on a portfolio of digital screens situated in prime locations along the most heavily trafficked road and motorway networks in the Netherlands. This strategic placement targeted the densely populated Randstad megalopolis, which encompasses Amsterdam, Rotterdam, The Hague, and Utrecht, ensuring maximum exposure for its advertisers. The company functioned as a pure-play digital operator in the roadside advertising space.

A significant milestone in the company's history occurred in May 2019, when it was acquired by Interbest, a market leader in Dutch roadside advertising. This transaction was part of a larger consolidation, as Interbest itself had been recently acquired by Ocean Outdoor, integrating Beyond Outdoor into the broader Ocean Group. Following the acquisition, founder Danny Tournier stepped down from his role. The deal augmented Interbest's national distribution network by incorporating Beyond Outdoor's eight sites and 11 digital screens into its portfolio.

Keywords: Digital Out-of-Home, DOOH, outdoor advertising Netherlands, roadside advertising, large format media, digital billboards, Dutch advertising market, Randstad advertising, Interbest, Ocean Outdoor, Danny Tournier, media buying, out-of-home market, advertising network, digital screens, motorway advertising, Amsterdam advertising, Rotterdam media