Objective Logistics
Helps lift sales and improve the guest experience in restaurants, retail stores and other industries.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Objective Logistics, founded in 2009 by Phil Beauregard and Matthew R. Grace, was a Boston-based company that developed management software for the restaurant and retail industries. The company was established to address labor management challenges within these sectors.
The founders brought complementary expertise to the venture. Phil Beauregard, who served as CEO, is a three-time founder with experience in venture-backed and bootstrapped companies, as well as a background in investment banking. Matthew R. Grace, the CTO, possessed a strong background in mathematics, coding, and product development, with previous experience in non-linear optimization at major corporations like Oracle and ClickSoftware. The company secured a total of $8.5 million in funding over five rounds, including investments from notable firms such as Atlas Venture, Google Ventures, and NextView Ventures. Its largest funding round was a Series A for $5.36 million on July 18, 2013.
The core of Objective Logistics' business was a web-accessible labor management platform named MUSE. This software utilized algorithms to analyze point-of-sale (POS) data, scheduling, and other daily business metrics to provide restaurant owners with insights into staff performance. The platform was designed to help managers align their staff with company objectives by using leaderboards and performance-based incentives, such as preferred shift choices, to motivate employees. This data-driven approach aimed to enhance customer satisfaction and increase business traffic by optimizing employee performance. The company's business model targeted restaurant chains, with clients like Not Your Average Joes. Objective Logistics was eventually acqui-hired in June 2015.
Keywords: restaurant management software, labor management platform, employee performance, POS data analysis, staff motivation, restaurant analytics, workforce optimization, shift scheduling, performance incentives, restaurant technology, hospitality software, Phil Beauregard, Matthew R. Grace, Atlas Venture, Google Ventures, MUSE software, acqui-hired, retail management, staff analytics, customer satisfaction