Nurture is a startup that specializes in designing and selling high-quality nursery gliders, which are essentially rocking chairs designed for nurseries. The company has worked closely with real parents to create a product that meets the needs of modern families. Their flagship product, "The Glider," features smooth gliding motion, adjustable power functionality, stain-resistant and non-toxic fabric, extra padded cushions, and a built-in USB charger. These features make it both practical and comfortable for parents and babies alike.

Nurture operates in the baby furniture market, targeting parents who are setting up nurseries for their newborns. The company’s primary clients are modern moms and dads who value both functionality and aesthetics in their nursery furniture. The market for baby furniture is competitive, but Nurture differentiates itself by focusing on high-quality materials and thoughtful design that caters to the needs of contemporary families.

The business model of Nurture is direct-to-consumer (DTC), meaning they sell their products directly to customers through their website, nurtureand.com. This approach allows them to maintain control over the customer experience and build a strong brand relationship. They make money by selling their nursery gliders at a premium price point, with options for financing to make the purchase more accessible. For example, their gliders are priced at $1,199, with financing options available as low as $105 per month.

In summary, Nurture is a startup that offers premium nursery gliders designed with modern parents in mind. They operate in the baby furniture market, selling directly to consumers through their website. Their business model focuses on high-quality, functional, and aesthetically pleasing products that cater to the needs of contemporary families.

Keywords: nursery gliders, baby furniture, modern parents, direct-to-consumer, premium quality, stain-resistant, non-toxic, adjustable power, padded cushions, USB charger.