Novel.com is a dynamic startup that operates in the retail and e-commerce sectors, providing businesses with a unique toolkit to enhance their customer engagement strategies. The company's primary offering is a platform that enables businesses to reach their customers both online and in-store through the use of Apple and Google wallet passes. These passes are designed to reduce customer acquisition costs (CAC) and increase customer lifetime value (LTV), two key metrics in business growth and profitability.

The platform also offers a new messaging channel, allowing businesses to amplify their loyalty programs and boost their referral marketing efforts. This is achieved through multi-level pass configurations, QR code or SMS referrals, and customizable designs for wallet passes. The aim is to create a unified shopping experience that bridges the gap between online and physical stores.

Novel.com's platform is designed to be user-friendly and easily integrated with existing retention stacks such as Yotpo, Smile.io, and Recharge. Businesses can log in with Shopify and launch their dynamic branded wallet pass within minutes. The platform also leverages the power of push notifications, which have been proven to outperform traditional channels in terms of customer engagement and conversion rates.

The startup's business model is likely based on a subscription or usage-based fee, providing a steady revenue stream while offering valuable services to its clients. Its target market includes retail and e-commerce businesses looking to enhance their customer engagement and loyalty strategies.

Keywords: Retail, E-commerce, Customer Engagement, Loyalty Programs, Referral Marketing, Wallet Passes, Push Notifications, Customer Acquisition, Customer Lifetime Value, Shopify Integration.